“BRAND IDENTITY IN BUSINESS MEANS COMPLETENESS”.
Brand Identity is one of the strongest methods to convey the customers who we are, what we do, win their trust and build our credibility. Hence its of utmost priority to have quality visual designs that speak about your branding materials.
A few guideline to be followed by your graphic designer.
1. THE BOTTOM LINE
Start with the basic fundamentals.
Clear communication about the company should be exchanged with the graphic designer. An expert graphic designer might ask various questions to attain an in depth knowledge of your business.
Whom are we focusing as the target audience?
How has your brand evolved and where’s it going?
Whom do we want to keep us benchmark?
Which are the products and services we need to highlight on?
2. BRANDING RULES
To maintain your brand identity a graphic designer needs to be provided with the style guidelines that he needs to abide.
The graphic designer has his work much cut out with this properly prepared style guide as it will detail out the color, font, icons which you want him to work with. A more clear vision on your goals would be attained for the graphic designer with the help of this style guide.
Taglines should be meaningful and catchy ones that stay in the hearts of one who reads it. It should be short and crisp that helps the customers to separate you from the rest.
Here are a few well-known examples:
Panasonic’s Ideas for life
Subway’s Eat fresh.
Apples’s Think different
Tagline gives more space to the graphic designers to think out of the box. A catchy tagline adds more life to the thoughts of the designer and he can come up with creative stuff that promotes our products/ services.
4. KEY UNIQUE SELLING PROPOSITION
USP helps in winning the confidence of people by highlighting the positives of our business in a unique way. Each business has it own way of stating out their USP.
You need to have a proper plan on highlighting your USP to the audience. Features are the ones that reveal about your business in real time.
For example, if you are selling mobiles, the type and quality would be tuned into as feature. In short we can conclude that it is always the feature that should relate to the customer benefits.
If you follow this approach the graphic designer will have ample knowledge in driving your business better while engaging in the marketing campaigns.
5. COMPANY OBJECTIVES
It is extremely vital for you are to convey the goals of your marketing campaigns perfectly with your graphic designer. Your graphic designer should be able to maintain the right equilibrium on what you want and how he needs to implement his actions accordingly to attain that.
Flamboyant designs that are distinct and clear has a better chance to attract new customers hence you need to communicate your objectives perfectly with your designer.Your designer should be advised to do proper research on the color tones and shades to attract our marketing campaigns.
6. BUDGET PLANNING
The most crucial factor deciding your marketing campaign is the budget.Your budget and expenses will vary from project to project. Discuss with the graphic designer about your budget goals.
You need to draw the finelines on the budget and expenses for each project as it varies for each assignment. The graphic designer should have proper knowledge on what is the budget allocated to him to work with. This way you can have a more effective strategy worked out as they can let you know the pros and cons for the same.